CzechCrunch × KolemKolem: Gabriela Večerová on sport and social media
What does life as a sports influencer really look like? At KolemKolem Fest 2026, together with CzechCrunch, we welcomed Gabriela Večerová, a sports enthusiast, adventurer and influencer. In her free time she runs, rides, climbs, freedives and does plenty of other sports.
Sport as content, but still mainly a hobby
In the interview, she talks about what it's like to combine sport with creating content, how much work is really hidden behind the life of a sports influencer and why sport remains first and foremost a hobby for her. She also touches on the influence of social media, inspiration and the pressure to perform, gear and the constant comparison with others.
“I always tell myself: wow, nice performance. But we often don't see what's behind it.” – Gabriela Večerová
Sports influencer
Gabriela also shares what it means to her to be part of KolemKolem, a project that brings together sport, cycling and discovering the Lipno region.
CzechCrunch × KolemKolem
The interview was recorded during KolemKolem Fest 2026 at Lipno.
